Privacy Policy

Last Updated: September 1, 2026

Pink Sierra respects your privacy and wants you to understand how we collect, use, and share information when you visit our website, place an order, create an account, communicate with us, or interact with our advertising.

Pink Sierra is operated by HE Asset Group LLC (“Pink Sierra,” “we,” “us,” or “our”).

This Privacy Policy explains our privacy practices and the choices available to you.

1. Information We Collect

Depending on how you interact with Pink Sierra, we may collect information including:

• your name;

• email address;

• phone number;

• billing address;

• shipping address;

• order history;

• products purchased;

• account information;

• customer-service communications;

• product reviews;

• photos, videos, or other content you submit;

• device and browser information;

• IP address;

• website activity;

• pages or products viewed;

• advertising interactions;

• referral information;

• approximate location information;

• cookie and tracking information; and

• other information you choose to provide.

We may also receive information from third-party platforms and services that help operate our business.

2. Payment Information

Pink Sierra does not directly store full payment-card numbers.

Payments are processed using third-party payment providers and ecommerce platforms, including Shopify and other payment services available at checkout.

Those providers may collect and process information necessary to complete your transaction, prevent fraud, and comply with legal obligations.

Their handling of payment information is subject to their own privacy practices and security procedures.

3. How We Use Your Information

We may use personal information to:

• process and fulfill orders;

• collect payment;

• ship products;

• provide tracking information;

• communicate about your order;

• handle returns, refunds, and exchanges;

• provide customer support;

• operate customer accounts;

• prevent fraud and payment abuse;

• protect our website and business;

• improve our products and website;

• understand how customers use our website;

• analyze advertising performance;

• personalize advertising;

• create advertising audiences;

• send marketing communications where permitted;

• request or display product reviews;

• comply with legal, tax, accounting, and regulatory requirements; and

• otherwise operate and improve Pink Sierra.

4. Transactional Communications

When you place an order, we may send communications necessary to complete and service that transaction.

These may include:

• order confirmations;

• payment confirmations;

• production updates;

• shipping notifications;

• delivery information;

• return or exchange communications;

• fraud-prevention messages; and

• customer-service responses.

These transactional communications are different from promotional marketing communications.

Purchasing from Pink Sierra does not, by itself, mean that you have consented to every form of marketing communication.

5. Email Marketing

If you subscribe or otherwise validly consent to receive marketing emails, Pink Sierra may send you communications regarding:

• new products;

• product launches;

• restocks;

• sales;

• discount codes;

• special offers;

• company updates; and

• other Pink Sierra news.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or contacting us at:

support@pinksierra.com

Unsubscribing from marketing emails does not prevent us from sending necessary transactional communications regarding an existing order or account.

6. SMS and Text Marketing

If you separately opt in to receive SMS marketing, Pink Sierra may send promotional text messages to the phone number you provided.

SMS marketing consent is separate from consent to receive transactional messages.

You may withdraw your SMS marketing consent using the opt-out instructions contained in the applicable messages or by contacting us.

Message and data rates may apply depending on your mobile provider.

We do not require customers to consent to promotional SMS messages as a condition of purchasing a product unless permitted by applicable law.

7. Cookies and Tracking Technologies

Pink Sierra and our service providers may use cookies, pixels, tags, software development tools, and similar technologies.

These technologies may help us:

• keep the website functioning;

• remember preferences;

• understand website traffic;

• measure conversions;

• determine which advertisements are effective;

• personalize content;

• prevent fraud;

• create advertising audiences; and

• show more relevant advertising.

Some cookies are necessary for website operation, while others may be used for analytics or advertising.

Where required by law, we will request consent before using certain non-essential tracking technologies.

8. Advertising and Analytics

Pink Sierra uses digital advertising and analytics tools to understand our customers and improve our marketing.

These may include services provided by:

• Meta, including Facebook and Instagram;

• TikTok;

• Google;

• Shopify; and

• other advertising, analytics, or ecommerce providers.

We may use technologies such as:

• Meta Pixel;

• TikTok advertising tools;

• Google Analytics;

• Google Ads tracking;

• conversion tracking;

• retargeting;

• customer audience tools; and

• lookalike or similar audience tools.

For example, if you visit a Pink Sierra product page, certain advertising services may help us later show you a Pink Sierra advertisement on another website or platform.

These providers may process information about your browser, device, website activity, advertising interactions, or other identifiers under their own privacy policies.

9. Retargeting and Advertising Audiences

We may use information and advertising technology to create or participate in advertising audiences.

This can include:

• retargeting people who previously interacted with Pink Sierra;

• measuring whether an advertisement resulted in a purchase;

• creating audiences of existing customers;

• creating lookalike or similar audiences; and

• optimizing advertising campaigns.

We use these tools to market Pink Sierra more effectively.

We do not sell customer lists to unrelated companies for cash.

However, certain privacy laws may define some advertising-related disclosures or uses of information more broadly as “sharing” or “sale,” even when no money is exchanged.

Where applicable, we provide the privacy choices required by those laws.

10. When We Share Information

We may provide personal information to companies that help us operate Pink Sierra.

Examples include:

• Shopify;

• payment processors;

• shipping carriers;

• fulfillment providers;

• manufacturers and suppliers where necessary;

• email providers;

• SMS providers;

• customer-service tools;

• fraud-prevention services;

• analytics providers;

• advertising platforms;

• Meta;

• TikTok;

• Google;

• cloud-hosting and technology providers;

• accountants, lawyers, and professional advisors; and

• government or regulatory authorities where legally required.

We provide or make information available only as reasonably necessary for legitimate business purposes, subject to applicable law.

11. We Do Not Sell Customer Lists

Pink Sierra does not operate a business selling customer names, emails, phone numbers, order histories, or customer lists to unrelated third parties for cash.

We do use third-party advertising platforms and related technologies.

As explained above, some privacy laws may legally classify certain targeted-advertising activities as “sharing” or “selling” personal information even though Pink Sierra does not receive money in exchange for your information.

12. Product Reviews and Customer Content

Customers may be able to submit reviews, photographs, videos, comments, or other content relating to Pink Sierra products.

If you intentionally submit this content to Pink Sierra, you grant us permission, to the extent permitted by law and subject to any applicable platform terms, to use, reproduce, display, publish, and share that content for purposes such as:

• displaying reviews;

• our website;

• social media;

• advertising;

• email marketing; and

• other Pink Sierra promotional materials.

We may identify the review using information you chose to make public, such as a first name or username.

Do not submit content that you do not have permission to share.

13. Customer Accounts

If you create a Pink Sierra account, we may retain information associated with your account, including contact information, order history, preferences, and other account activity.

You are responsible for protecting your login credentials.

If you believe someone has accessed your account without permission, contact:

support@pinksierra.com

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law.

Retention periods may depend on why we collected the information.

For example, we may retain information when reasonably necessary for:

• order records;

• customer support;

• returns and warranties;

• fraud prevention;

• chargeback disputes;

• accounting;

• tax obligations;

• legal compliance;

• dispute resolution; and

• enforcing our agreements.

A deletion request may not require us to delete information that we are legally permitted or required to retain.

15. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

We also rely on established third-party providers such as Shopify and payment processors for portions of our ecommerce infrastructure.

However, no website, network, storage system, or internet transmission can be guaranteed to be completely secure.

You should protect your passwords and account credentials and contact us if you believe your information or account has been compromised.

16. Your Privacy Choices

Depending on where you live, you may have rights regarding your personal information.

These may include the right to:

• request access to information we hold about you;

• request correction of inaccurate information;

• request deletion;

• withdraw consent;

• object to certain uses of information;

• request information about how your data is used or disclosed;

• opt out of certain targeted advertising or data sharing; and

• exercise privacy rights without unlawful discrimination.

To submit a request, contact:

support@pinksierra.com

We may need to verify your identity before completing certain requests.

We will respond as required by applicable law.

17. Global Privacy Control

Where legally required, Pink Sierra recognizes supported browser-based privacy preference signals such as Global Privacy Control (GPC).

These signals may communicate a request to opt out of certain sale or sharing of personal information associated with the browser or device.

Availability and effectiveness may depend on your browser, device, Shopify configuration, and applicable law.

18. California Privacy Rights

For California Residents

California law may provide additional privacy rights to eligible residents.

Depending on whether and how applicable California privacy laws apply to Pink Sierra, these rights may include:

• the right to know what categories of personal information are collected;

• the right to know how information is used;

• the right to know what categories of information are disclosed;

• the right to request access to personal information;

• the right to request deletion, subject to exceptions;

• the right to correct inaccurate information;

• the right to opt out of certain sale or sharing;

• the right to limit certain uses of sensitive personal information where applicable; and

• the right not to receive discriminatory treatment for exercising applicable privacy rights.

California privacy law can treat certain disclosures for cross-context behavioral advertising as “sharing,” even when information is not exchanged for money.

Because Pink Sierra uses advertising technologies such as Meta Pixel, Google advertising tools, and similar services, California residents may have applicable opt-out rights.

Where legally required, we will honor valid opt-out requests and supported Global Privacy Control signals.

You may contact:

support@pinksierra.com

to exercise applicable privacy rights.

We may request information reasonably necessary to verify your identity or the authority of an authorized agent.

19. International Customers

Pink Sierra may sell products to customers outside the United States.

The following section provides additional information for customers located in jurisdictions that provide additional data-protection rights.

European Economic Area, European Union, and United Kingdom

Where the General Data Protection Regulation, UK GDPR, or similar law applies to our processing of your personal information, we process information only where we have an appropriate legal basis.

Depending on the circumstances, our legal bases may include:

Performance of a Contract
We process information necessary to process your purchase, fulfill your order, ship products, provide customer support, and otherwise perform our agreement with you.

Consent
We may rely on your consent for activities such as certain marketing communications, advertising cookies, or other processing where consent is required.

You may withdraw consent where applicable.

Legitimate Interests
We may process information when reasonably necessary for legitimate business purposes such as preventing fraud, improving our website, securing our services, understanding business performance, and operating our business, provided those interests are not overridden by your applicable rights.

Legal Obligations
We may process or retain information when required to comply with tax, accounting, regulatory, customs, consumer-protection, or other legal obligations.

International Privacy Rights

Where GDPR or similar law applies, you may have rights including:

• access;

• rectification;

• erasure;

• restriction of processing;

• data portability;

• objection to certain processing;

• withdrawal of consent; and

• the right to lodge a complaint with an applicable data-protection authority.

Where required, we will respond to valid requests within the legally required timeframe.

To exercise these rights, contact:

support@pinksierra.com

International Data Transfers

Because Pink Sierra operates from the United States and uses global service providers, personal information from international customers may be transferred to or processed in the United States or other countries.

Where required, we and/or our service providers use legally recognized mechanisms or safeguards for international data transfers.

20. Children's Privacy

Pink Sierra does not knowingly collect personal information from children under 13 years old for purposes requiring parental consent.

Our products may be purchased by or for younger customers, but our website and services are not designed to intentionally collect personal information directly from children under 13.

If you believe a child under 13 has provided personal information to us improperly, contact:

support@pinksierra.com

and we will review the situation and take appropriate action.

21. Third-Party Websites and Platforms

Our website may interact with or link to third-party services, including Shopify, TikTok, Instagram, Facebook, Google, payment providers, shipping carriers, and other services.

Pink Sierra does not control every privacy or security practice of these independent third parties.

We encourage customers to review the privacy policies of third-party services they use.

22. Business Transfers

If HE Asset Group LLC or Pink Sierra is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction as permitted by law.

Any recipient will remain subject to applicable privacy obligations.

23. Legal Disclosures

We may disclose information when we reasonably believe it is necessary to:

• comply with applicable law;

• respond to lawful legal process;

• enforce our agreements;

• investigate fraud;

• protect Pink Sierra;

• protect our customers;

• protect another person's rights or safety; or

• defend against legal claims.

24. Changes to This Privacy Policy

We may update this Privacy Policy as our business, technology, services, or legal obligations change.

The updated version will be posted on our website with a revised “Last Updated” date.

Where required by law, we may provide additional notice regarding material changes.

25. Contact Us

For privacy questions or requests, contact:

Pink Sierra
Operated by HE Asset Group LLC
Email: support@pinksierra.com